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Dr. Amy Watson Portrait

Dr. Amy Watson

Associate Professor of Marketing

  • PhD
    University of Arkansas
  • MBA
    Missouri State University
  • BS
    Missouri State University

Teaching Interests:
I love teaching marketing fundamentals and how they intersect with new technologies and strategic decision making. Courses I teach regularly include: Digital Marketing, Marketing Strategy, Content Marketing, Personal Selling, and Introduction to Marketing.

Research Interests:
I am a consumer behavior researcher, which means I investigate the who, what, where, and why of how people make consumption decisions. I have specific expertise in how consumers incorporate government mandated product labeling information into their decision making.

Selected Publications:
1) The United States Education System is Under Stress, Journal of Macromarketing: https://doi.org/10.1177/02761467231222540
2) A Breadth Review of Digital Landscape and Related Foundational Theories, Atlantic Marketing Journal: https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1384&context=amj
3) Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective, Journal of Macromarketing: https://doi.org/10.1177/02761467241284790